Glivee Packaging Design

Illustration  —  Packaging Design

Glivee is a young beauty brand with a wide offer of eco-responsible, zero waste and ethical products.

I was asked to design the packaging for the launch of their first line of solid cosmetics, 5 different references each one enclosed in a custom designed recycled paper case. The idea was to differentiate this line of products from the ones already existing on the market, mostly characterized by a minimal aesthetic.

The inspiration for the illustrations comes from the idea of living in harmony with our planet, admiring and respecting its nature: 5 different female characters interact with natural elements (flowers, leaves) giving a feeling of calm and serenity.

The background color of the packaging recalls the color and fragrance of the solid contained inside. I’ve also designed the graphic aspect of each packaging, keeping the graphics deliberately minimal to give greater emphasis to the illustrations.